New category folks on ads that I’ve spotted which are good, bad or just plain ugly. 3 stinkers to begin with:-
– Veet. It’s a horrible brand name for hair removal products. What was wrong with Immac the former name? I used to enjoy saying I was a big fan of their shampoo (see avatar image). Veet – it looks South African and sounds Yorkshire. What does it mean? Anyway their latest ad for in-shower hair removal cream is a real bowser. It looks like it was shot in America and has been over-dubbed for a UK audience. The girl is far from a glamorous, wearing unflattering shorts and there’s a mindless cartooon-like ending of a male audience applauding her legs whilst she sings on a bed. Bizarre. 2 out of 10.
– Splendips or to give it its full title, Thai sweet chilli splendips from Philadelphia (the cream, not the US city). Just brainless: female angel cops catch a user of the said dips, take her in for charging, the female desk sergeant points out they’ve made a mistake as there’s only 3% fat, and releases her whilst keeping the dip all for herself. Yawn. 3 out of 10.
– Abbey (or is it Santander) and their latest corporate ad shot in black and white (and bits of Santander red) featuring Lewis Hamilton. Why – because they are sponsoring the Vodafone Maclaren Mercedes Formula 1 team – hardly slips off the tongue – and Lewis is popular so, let’s use him/it to promote our bank. Images of F1 action and Lewis talking about teamwork or something dull. There’s a gratuitous reference to the number of banks they have (how is that relevant to Hamilton?) and they conclude with that hoary old line about ‘we think it’s a winning formula’. What is? Hate this linkage of advertising and a sponsorship association especially when it’s done as badly as this. Cliched. 3 out of 10
Anyone got any other stinkers or classics?