little april showers

Now I know this sounds like I’ve gone all cutesie but I really like the Vodafone ad for mobile internet which uses the sound track of ‘Little April Showers’ from Disney’s 1942 film Bambi. It’s one of those tunes that’s been in your subconscious since childhood and the ad cleverly mimics scenes from the film of animals playing in the rain but the twist is that the rain drop are all tiny parts from watches, clocks and unusual timepieces. The point of the ad is that you get more time with V’s mobile internet service. It’s catchy, beautifully shot and intriguing. A great ad from Vodafone, blimey, never thought I’d ever say it (actually that ad with the Dandy Warhols’ Bohemian Like You’ was just great too – but that’s it; just two ads). Memorable ad; 7 out of 10.

This entry was posted in ad watch and tagged , , , by Paul. Bookmark the permalink.

About Paul

Having decided on a change of life by moving home from the UK to Italy, this is the story and thoughts of a man on a personal journey from the Blackpool Tower to the Leaning Tower of Pisa, in search of la dolce vita. After several olive harvests he's now back in London but en route he shares his very personal perspectives on life.

2 thoughts on “little april showers

  1. Interesting, I get the ‘drip, drip, drip, little april showers…” thing, but couldn’t place it (I’m not quite old enough for Bambi). But I thought the ad was a little weird. Little pieces of sharp metal flying through the sky!!! You could have someones eye out. I’m giving it 5 out of 10 just because the audio track is good.

  2. oh come on pat, you must have seen the film as a kid or bought it for your kids. no?

    it is a bit weird granted but eye-catching me thinks – oops see what i did there?

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