Now I know this sounds like I’ve gone all cutesie but I really like the Vodafone ad for mobile internet which uses the sound track of ‘Little April Showers’ from Disney’s 1942 film Bambi. It’s one of those tunes that’s been in your subconscious since childhood and the ad cleverly mimics scenes from the film of animals playing in the rain but the twist is that the rain drop are all tiny parts from watches, clocks and unusual timepieces. The point of the ad is that you get more time with V’s mobile internet service. It’s catchy, beautifully shot and intriguing. A great ad from Vodafone, blimey, never thought I’d ever say it (actually that ad with the Dandy Warhols’ Bohemian Like You’ was just great too – but that’s it; just two ads). Memorable ad; 7 out of 10.