Just seen a great ad for Lurpak butter. It shows a potato being taken out of the ground (shot from within the ground) and being baked. Great voice over, both in terms of the words and the rich gravelly voice, cut to time-lapse of the potato baking. Great film work. Final shots of the product being added to the gloriously opened potato, completing the taste experience. Maybe it’s just me and potatoes but it makes me want to bake one and add dollops of butter right now, which is exactly the right reaction from a good ad. Brava Lurpak 9 out of 10.

Excuse me I’ve just got to go put the oven on.


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About Paul

Having decided on a change of life by moving home from the UK to Italy, this is the story and thoughts of a man on a personal journey from the Blackpool Tower to the Leaning Tower of Pisa, in search of la dolce vita. After several olive harvests he's now back in London but en route he shares his very personal perspectives on life.

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