long-forgotten ad technique

The last couple of mornings I’ve been watching some early morning repeats of Will and Grace/Frasier.  In the mid – programme break I’ve witnessed a long forgotten advertising technique, something I haven’t seen in years. It is a still ad – a single image  advert for an antiques fair to be held in Buxton, I think.  There was a crappy shot of some furniture and tons of copy – too much to take in, because the ad was only on screen for a few seconds. No soundtrack, no voice-over just the single-frame ad. It reminded of those naff ads for Indian restaurants or the local vets you used to get in the cinema before the main feature – real home-made ads. Advertising agencies? Pah! Waste of bloody money, how hard can it be to do a f**king advert? Well harder than you suppose. I haven’t seen an ad like that on the TV since the 60’s.  Is it a throw-back or a very clever retro idea designed to get my attention and write to all my friends about it? Nah would I fall for that……?   Just the 4 out of 10 for cheap-skating.

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About Paul

Having decided on a change of life by moving home from the UK to Italy, this is the story and thoughts of a man on a personal journey from the Blackpool Tower to the Leaning Tower of Pisa, in search of la dolce vita. After several olive harvests he's now back in London but en route he shares his very personal perspectives on life.

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