girls like chocolate

I thought I’d do a very non-sporting posting tonight as it’s been heavily slanted towards all things footie of late. So has anybody seen the latest ad from Lynx deodorant? I know these are usually heavily sexist in a post-ironic sort of way: guy sprays on LD and women simply can’t resist him because he smells like David Beckham kinda stuff, but we all know it’s tongue in cheek. Well their latest is an absolute belter. This time a guy sprays on LD and he turns into chocolate man. He becomes more than attractive; women don’t just want him, they want to eat him, and they do. It’s almost the ultimate male fantasy but because he’s got this stupid I’m-a-chocolate-man-and-can’t believe-my-luck look on his face, it remains grounded especially when his waving arm gets ripped off. Men as snacks – nothing more.

Heavens above, surely we’re worth more than that ladies? No? I can hear the glee from here. But if that was the case girls, what bit of chocolate man would you bite into first? I’m just intrigued. Check it out here if you haven’t seen it. Enjoy. Ad score 8 out of 10.


This entry was posted in ad watch, MEDIA WATCH and tagged , , , , , by Paul. Bookmark the permalink.

About Paul

Having decided on a change of life by moving home from the UK to Italy, this is the story and thoughts of a man on a personal journey from the Blackpool Tower to the Leaning Tower of Pisa, in search of la dolce vita. After several olive harvests he's now back in London but en route he shares his very personal perspectives on life.

One thought on “girls like chocolate

  1. Pingback: another milestone « Pasta Paulie

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