The problem is I haven’t seen any lately. I wrote recently about the incessant and annoying gocompare ads and the cynicism of the Louise and Jamie Redknapp ad for Thomas Cook holidays (like they would ever be seen on one). Now another cluster of intelligence-insulting adverts has come along. Firstly the latest in a long line of new creative treatments for Halifax Bank which is their current attempt, I think, to show actual bank workers promoting the company’s products and services. But instead of picking on an unlikely hero figure in the style of Howard ‘owl-glasses’ Brown (what’s he doing now?), they’ve gone for what appears to be a staff-run Halifax Bank radio station. I know it sounds ridiculous (who would ever listen to it?) but I think that’s the idea because in all honesty it’s a tad mystifying to know exactly what’s going on.
There are a number of ads in the series – I’ve captured 3 of them below – and they are all simply dreadful. Watching the girl and the guy DJs in the one about the ISAs makes me very uncomfortable for some reason; it feels a little like walking in on your nerdy neighbours getting it on in the jacuzzi. Hurghhhhh. 2 out of 10 for the lot of them…
Have you ever seen anything as hammy? I’d forgive them if they were real staff trying to act but something tells me they are all actors cheesily trying to portray actual staff acting badly. I may be wrong but isn’t that horn player the salesman in the VW ad? :-
Next up the ads for creditexpert.co.uk. These are just a little surreal and it looks like another agency has succeeded in suckering their client into going for some weird and quirky ads that are bound to become cult viewing. They might well become that of course but to me it’s yet one more example of some marketeers trying a little too hard to be award-winning. I’ve also no idea really what the service is that the company offers that warrants signing up for a monthly subscription. As the bearded one asks, ‘Do you like it?’…Er yeh by a massive 3 out of 10.
Any ads that drive you nuts or stun you with their brilliance – let me know. I’ll blow that horn if you do….ooh matron.