Over in Italy I wrote that the most popular TV presenters would appear on any number of shows (and very often on the ads within the programmes too). Now I’ve noticed this trend being adopted here – especially on ITV. It’s been pretty painful watching Philip Schofield host The Cube as well as co-presenting This Morning and Dancing on Ice but at least we get his delightful co-host Holly Willoughby to slavver over. Then there’s Ant & Dec monopolising Saturday nights when they aren’t down under doing IACGMOOH! However the undisputed new King of the programme hogs has got to be Adrian Chiles. He’s on bloody everything; each morning on Daybreak, on all of ITV’s football coverage, and now here’s hosting a chat show on Sunday evenings. I guess ITV must feel that they need a return on their £6m investment in grumpy Chilo but for heaven’s sake can’t they try and find some talent other than PhilorAde and Ant’n’Dec to front their shows? And not Davina please.
pp