Do you wonder what some corporate brand/marketing teams do when they get tasked with delivering a powerful new company strapline? Call the advertising agency usually comes top of the list. Some teams will try and work it out for themselves employing their expert knowledge of company culture and ethos. I’m never sure whether the objective external view is better than the more informed but subjective internal perspective but how often can you point to a great contemporary tagline, end-line or sign-off? Increasingly unlikely in my view.
Monthly Archives: September 2013
Well it’s an interesting number, 750. It’d be one hell of an innings at cricket and almost a world record total at scrabble. It’s the weight in tons of a giant A380 aircraft and the awesome age of the oldest sequoia trees. It’s a big amount in anybody’s language. And It just happens to be the number of postings I’ve written on Pasta Paulie with this one. In terms of total wordage it’s about 250,000 more than in War and Peace. Blimey, that’s a lot of uninformed opinion. Perhaps I should have called the blog Wordsa Paulie.
oh no… autumn leaves
Well here’s a shot from the balcony and the sharp-eyed amongst you out there will be able to observe that the leaves are turning brown and already beginning to fall from the big tree opposite. After 30° temps just last week it’s also feeling decidedly cooler. You know what that means don’t you? Yes autumn’s here but more depressingly it also means a return to the dreaded autumn tv schedules. Arghh.
Grand Designs is back hurrah! If I could live my life again I’d try and become an architect. Unfortunately that’s not an option so I console myself by watching TV programmes about house building/restoration. I’m very much a fan of Kevin McCloud; he brings a designer’s perspective to every project and his opinions and insight bring a rare bonus to the programme. He is an intelligent and likeable presenter and his gentle chiding made this week’s opening programme in the series about the transformation of a derelict cinema, very watchable. Even if it did involve Yerkshire folk. Top marks Kevin.
Football lesson 1: never change the manager and chief executive at the same time
Big sigh…. A little while ago I wrote about my frustration at the sight of my club movingly glacially slowly in the transfer market. It was all a far cry from the old days when crafty Sir Alex and street smart chief executive David Gill got United’s transfer business done early and attracted some of the greatest players to Old Trafford. Well it’s a new regime at Man United these days as we all know and whilst everyone would appreciate that David Moyes and new CE Edward Woodward are on a learning curve in their new roles, no-one could have foreseen how United’s transfer activity would descend into farce on deadline day. We even had to endure the sight of Man Utd being outspent and being seen as a more attractive option than….. Arsenal!! Thank God SAF signed RVP last year. This time we’d have struggled to attract Nicklas Bendtner away. Sigh.