It’s been, ooh, ages since I did a posting on a tv commercial but I’ve been completely non-plussed by the company Taylor’s first ever ad for its coffee products. Who you ask? Good question; they are a Yorkshire-based coffee company. It’s not where you’d expected the home of a product grown in the Tropics to hail from is it but the Taylor guys started a coffee shop in the town of Harrogate back when Queen Victoria was a young girl tha’ knows and it’s been going reet belting ever since. Fair enough. But to announce their brand to the wider world they’ve commissioned an ad which is just bloody mesmerising/frigging weird. Delete as appropriate. Take a look:
What do you think; inspired, inexplicable or just plain insane? Well I’ve done some research dear readers and on the company’s website I found some words from the company’s marketing manager, ‘our Jess’, (no sniggering at the back) and she’s explained the thinking behind the commercial. She says ‘The vast majority of ads go unnoticed or forgotten, particularly in the world of coffee, where the romantic liaisons and brimming mugs are the ‘beige’ creative norm. We want to disrupt that and deliver the unexpected, to be confident and distinctive. Ultimately, we wanted to create an ad just like our product; a complex, magical and mind-blowing experience…If you could zoom into your neural synapses when coffee hits your taste buds and caffeine finds your brain, we think it’d pretty much look like this’.
Blimey love, it’s only a cup of coffee; not a line of Florida snow. But I love her post-rationalisation – I bet the brief was a lot less imaginative in its words. Nevertheless I like a company whose main PR platform is the ‘Yorkshire Rainforest Project’. That’s probably coffee company speak for Ilkley Moor. Tha’ knows.