Now I spent 20 years as a marketeer in the telecoms industry heading up numerous activities in sponsorship, PR, dealer and channel management, promotions, literature and PoS, digital activity, website development, corporate hospitality, events and exhibitions, and, not least, advertising. I say not least because advertising usually attracted the largest share of a company’s marketing budget and yet it happened to be the least likeable element of the marketing mix for me. Probably because my personal control was somewhat subjugated by the influence of the expensive advertising agency we usually employed. And they worked hard to keep the whole subject of advertising a dark art only capable of being understood by their extensive team of creatives, media planners, media buyers, client liaison people (bag men and mostly sassy women), talent negotiators, and senior exec’s who only surfaced when it was contract renewal time or when you were being critical of the agency’s work. And then they had a secret hotline to your MD.
I think I might have made a decent forensic examiner once upon a time as I notice little things which are a little odd (and sometimes amusing too). For example I’m watching the Quest tv channel on Dplay quite a lot and some of their programmes are sponsored by Argentinian wine brand Trivento. Their marketing team have devised a series of idents – little promo ads – that appear in the commercial breaks promoting the idea that drinking Trivento sets you off on some ‘bold discoveries’. I know, it’s an over-blown idea; where I’m from that’s just a euphemism for getting pissed. I think there are 8 in the series and all are twaddle but the one that makes me smile is a shot of a surfer girl who says something inane before heading off to go surfing. It’s not so much what she says that makes me smile it’s her sense of direction. Have a look at this video and you’ll see her run to the right then suddenly she veers left as if she’s noticed a better bit of sea to aim for.
Well it may not win the award for outstanding comedy performance at the Bafta’s but it never fails to make me chuckle. Little things, like I said.
bafta paulie (did I ever tell you I’ve got two of the little brass winkers?)
Well it’s about 3pm and I’m looking forward to seeing whether or not Mr Hancock meets his testing target of 100,000 by today. If he does I’ll stand at the front door wearing lipstick and applaud him loudly tonight. I bet he’s not even presenting the daily briefing. Anyway I’ve had more than enough to say on the subject of politicians recently so I thought I’d talk about something else. Voiceovers.
Well it’s ages since I did a posting on a really laughable tv ad but I’ve found one for you dear readers. It’s for Renault’s new electric car range, specifically the Renault Zoe. Now it’s a very nicely produced ad and the background music is spot on, whilst the characters are believable and the creative idea of showing things which ought to be electric being powered by little combustion engines puffing out exhaust smoke, is simply brilliant. So what’s my problem with the ad? Well it’s the female voice-over and she has just about the most ridiculous French accent I’ve ever heard. Like a refugee from ‘Allo ‘Allo. Have a listen (or as we say in Franglais avoir une ecoute)….
See what I mean? It’s the best laugh I’ve had since scouser Joey Barton started speaking English with a faux French accent whilst playing for Marseille and that Yorkshire dipshtick Shteve McLaren adopted a Dutch accent in hish tv interviewsch whilst managing Twente. As they say in Peckham, Bonnet de douche my old son…
Another posting about tv – this ones all about Suzuki cars’ newest marketing partnership. They have a long-standing sponsorship association with ITV Saturday night entertainment programmes or, put more simply, shows featuring the ubiquitous Ant & Dec. And to back it up they formed an advertising link up with the duo themselves showing them driving around in their cars meeting fans etc for use as break bumper ads around the lads’ shows. I always thought that was pretty lazy thinking. Why target the same audience twice? But all that changed when Ant only went and crashed his actual car (not a Suzuki) whilst pissed and his addictions became public knowledge. Hence a year out of the public eye recovering at the Priory, which kind of created an Ant-sized hole in the Suzuki partnership strategy.
Well you kinda had to experience the 70’s, the decade that fashion forgot so they say and the years of the creepy DJ’s and prawn cocktails, to comment on it. Well it was a notable decade for me – the one in which I had long hair, went to Uni, grew a moustache, got married, started my 30 year career in BT, moved to London, had our 3 lovely daughters (well one born in 1980), moved onto the property ladder, and by the end of it lost the moustache and much of my hair and gave up competitive football. Ahh I loved those 10 years, even the loon trousers and the glam rock music. Continue reading
I read a recent article with almost disbelief. In the business news section it confirmed that Admiral, the car insurance group, has hit a new landmark, becoming the largest toy distributor in South Wales, its home base, thanks to the success of Brian the Robot. What? Yep, you see more than 200,000 Brians have been sent to customers buying insurance through its price-comparison website Confused.com since it launched the promotion early this year. But this is small beer it seems compared to the numbers of meerkat fluffy toys and cuddly Churchill dogs being used to promote insurance sales. Unbelievable.
I tell you what’s rubbish, every frigging tv ad from Iceland featuring Peter Andre. They stink. I know the company’s run by a nitwit who interferes in all the marketing thinking and this campaign has meddling dipstick written all over it. What kind of chump actually thinks multi-millionaire Peter buys 8 burgers for £1 at Iceland? I’m guessing one of the same 1 million people who have apparently signed the petition for Jeremy Clarkson to be re-instated by the BBC after being suspended for punching a production minion on the show for not having his steak ready. Or UKIP voters as we call them these days. And I can give you more examples of utter rubbish ….