Another posting about tv – this ones all about Suzuki cars’ newest marketing partnership. They have a long-standing sponsorship association with ITV Saturday night entertainment programmes or, put more simply, shows featuring the ubiquitous Ant & Dec. And to back it up they formed an advertising link up with the duo themselves showing them driving around in their cars meeting fans etc for use as break bumper ads around the lads’ shows. I always thought that was pretty lazy thinking. Why target the same audience twice? But all that changed when Ant only went and crashed his actual car (not a Suzuki) whilst pissed and his addictions became public knowledge. Hence a year out of the public eye recovering at the Priory, which kind of created an Ant-sized hole in the Suzuki partnership strategy.
Well you kinda had to experience the 70’s, the decade that fashion forgot so they say and the years of the creepy DJ’s and prawn cocktails, to comment on it. Well it was a notable decade for me – the one in which I had long hair, went to Uni, grew a moustache, got married, started my 30 year career in BT, moved to London, had our 3 lovely daughters (well one born in 1980), moved onto the property ladder, and by the end of it lost the moustache and much of my hair and gave up competitive football. Ahh I loved those 10 years, even the loon trousers and the glam rock music. Continue reading
I read a recent article with almost disbelief. In the business news section it confirmed that Admiral, the car insurance group, has hit a new landmark, becoming the largest toy distributor in South Wales, its home base, thanks to the success of Brian the Robot. What? Yep, you see more than 200,000 Brians have been sent to customers buying insurance through its price-comparison website Confused.com since it launched the promotion early this year. But this is small beer it seems compared to the numbers of meerkat fluffy toys and cuddly Churchill dogs being used to promote insurance sales. Unbelievable.
I tell you what’s rubbish, every frigging tv ad from Iceland featuring Peter Andre. They stink. I know the company’s run by a nitwit who interferes in all the marketing thinking and this campaign has meddling dipstick written all over it. What kind of chump actually thinks multi-millionaire Peter buys 8 burgers for £1 at Iceland? I’m guessing one of the same 1 million people who have apparently signed the petition for Jeremy Clarkson to be re-instated by the BBC after being suspended for punching a production minion on the show for not having his steak ready. Or UKIP voters as we call them these days. And I can give you more examples of utter rubbish ….
Well I haven’t posted for a little while – it’s been a busy spell with us looking after our beautiful youngest grandson and also having a visit from our good friend S over from the States. But there’s been lots happening to comment on; the wonderful Ryder Cup, Milliband’s abject performance at his party conference (and Cameron’s rather good one), the X Factor shambles and Strictly sans Bruce the goat, another war we’ve been dragged into in the Middle East, the dreadful disappearance of young Alice Gross whose image has been on display all around his area and the seeming cack-handed slowness of the police response, George Clooney getting married quietly, Tesco’s decidedly dodgy accounting and the sad news that Lynda Bellingham who went through the same cancer problem and treatments at the same time as myself appears to be losing her battle with the bloody disease. Sigh. But let’s lighten the mood eh. Two tv ads have caught my eye this last week…
Well the last posting was a celebration of some lovely festive activity down our local High St and this is the antidote; a little rant about the indulgent and schmaltzy Xmas ads that have been running for weeks now. Apart from Iceland’s two bob ads they were all interesting to watch the first time round but it’s only 2nd December and I’m already sick of listening to Lily Allen, watching Ant &Dec joshing with a ginger bread man, and trying to understand why M&S couldn’t just do an homage to one of Alice in Wonderland or the Wizard of Oz, but both? Will sticking Helena Bonham-Carter on the end as the Wicked Witch of the West/dog-catcher really help sales? Is she really thought of as a style icon?
Err…what do I know eh. Am I alone in thinking Rosie Huntingdon-Thingummybob in her undies was doing a decent job pitching the appeal of M&S? Well it worked for me Santa.
I have been accused of being a bit of a professional northern, wearing my up north cloak when it suits, then reverting to urbane London-lifer/Italian medallion man the rest of the time. Well isn’t that what we all do if truth be told ie fit in as seemlessly as possible into your surroundings? It’s not like I bang on about how wonderful life is in Barnsley like Michael Parkinson or talk faux scouse like Cilla Black whilst both have spent the last 40 years living in leafy Surrey. I’m the first person to sing the praises of a place but also to point out its idiosyncracies and downsides. Look at my last posting if you want proof!