Tom, let’s talk about Kit-e-Kat

I’ve written in the past about the use of celebrities in tv ads and admitted that we did the same thing at Cellnet, which became O2, in using Joan Collins and John Cleese in two really great ads…and Nigel Mansell and Brian Clough in some pretty wooden ones. I was also in the marketing team at BT, though well-removed from the decision-making process, when  it was agreed to use S Club 7 to front their use-the-phone-more ads.  I still shudder at the memory whilst Bob Hoskins is probably still spinning in his grave. It would have been good to walk…away from that deal. Continue reading