Toys, though not for the boys?

I read a recent article with almost disbelief. In the business news section it confirmed thatĀ Admiral, the car insurance group, has hit a new landmark, becoming the largest toy distributor in South Wales, its home base, thanks to the success of Brian the Robot. What? Yep, you see more than 200,000 Brians have been sent to customers buying insurance through its price-comparison website since it launched the promotion early this year. But this is small beer it seems compared to the numbers of meerkat fluffy toys and cuddly Churchill dogs being used to promote insurance sales. Unbelievable.

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