Just seen a great ad for Lurpak butter. It shows a potato being taken out of the ground (shot from within the ground) and being baked. Great voice over, both in terms of the words and the rich gravelly voice, cut to time-lapse of the potato baking. Great film work. Final shots of the product being added to the gloriously opened potato, completing the taste experience. Maybe it’s just me and potatoes but it makes me want to bake one and add dollops of butter right now, which is exactly the right reaction from a good ad. Brava Lurpak 9 out of 10.

Excuse me I’ve just got to go put the oven on.