Zero stature

One of the things we noticed in France was the popularity of the Dacia range of vehicles. I guess it’s not too surprising given that Renault bought out the former Romanian state car brand a few years ago. The cars are famously affordable and very much aimed at the budget end of the market. Fair enough and by all accounts they’re doing good business in France, Bulgaria, Turkey and all sorts of places. The vehicles look a little like they’re designed by British Leyland’s Allegro stylists but I’ve nothing against them. Except the names they’ve come up with for the range. Now very old readers will know that I’ve written on the subject of car naming in the far-off past; it’s something of a thing of mine. I especially enjoy really crap vehicle names and the marketing men at Dacia (who must have been recruited from Bucharest’s top hardware and ironmongers store) have come up with some lulus.

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