loco logo

Have you ever looked at the Google logo? I don’t mean those goofy Google Doodles that they upload on high days and holidays (mostly designed by Google staffer Denis Hwang don’cha know)  but the real McCoy logo shown below:

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effortlessly cool

I have to admit to a high regard for those guys whose dress sense looks so effortless but oh so cool. Especially if the blokes are of a certain age, you know middle-aged and greying a little or, heaven forbid, carrying a little less on top. But certainly carrying a few more pounds than they did in their 20’s. I’m  going to exclude from my list of the best dressers, guys like David Beckham and Frank Lampard because they are young, fit and way too good-looking for their own good (as my nan used to say) and, since they are also richer than Croessus, can employ stylists to help them pick their daily head-to-toe Armani ensembles. No I’m talking about the guys who seemingly throw on some regular casual togs and just end up creating a distinctive almost iconic look. Almost as if they weren’t trying. If I didn’t admire them so much, I’d have to hate them.

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