I wrote a little while ago about that rather strange and overblown ad for Chanel featuring Nicole Kidman. But at least I could spot of hint of a story line in it. Last night I watched another perfume ad which was just bizarre. It’s for a perfume called Gucci from…Gucci. Oh how they must have toiled over the brand name…. we need something that embodies the values and attributes of the parent brand; let’s see… how about ‘Expensive’? Nah too chavvy, ‘Extravagant’? too pompous; wait, wait how about …Gucci from Gucci? Brilliant!