Well it’s 1 December and it’s starting to feel a lot like Xmas don’t you think? I hate cynical marketing but I admit to being a bit of a fan of good old-fashioned festive celebrations. A couple of days ago they switched on the lights in Teddington and we had a quick peek down there. It was great; not so much because the lights were spectacular (being a Blackpool boy I can justifiably say they’ve got a long way to go before they can call 12 trees lit up illuminations!) but because the townsfolk were out in force supporting our local High Street businesses, a theme very close to my heart. And the atmosphere was just great.
I may be getting a bit obsessional about this topic but indulge me by seeing how quickly you can identify this brand:
– formed the year I was born, 1952, in Newcastle upon Tyne
– the company employs 20,000 people and generated revenues of nearly £750M in 2012
– it’s marketing face is the luckiest man on TV Paddy McGuinness
– their strapline is ‘the home of fresh baking’ and they sell sandwiches, sausage rolls and doughnuts. Millions of them and, if truth be told, the occasional Cornish pastie to me.
Yes of course its Greggs and at the last count they had 1671 outlets throughout the UK. Well one fewer than that actually because last week this was the scene we faced on Teddington’s Broad St: