My posting seems to be having a brainstorm so here’s trying again. I’ve just about seen it all now; my eyes are streaming, my sides have split and I’ve almost been rendered speechless. I have to thank my lovely daughter Ems and top son-in-law St who came over yesterday for lunch and showed me this little video tweet that has stormed twitter world. Or should that be twat land? It features my favourite Secretary of State for Duplicity. Can you guess who it is yet?
There have been lots of tv ads which have capitalised on the covid crisis to position companies as the most caring of brands. You’ve seen them – that Co-op one with Marcus Rashford aimed at driving donations to food redistribution charity FareShare is a classic. It’s not his woodenness that jars so much as the creative thinking behind the need to create empathy with the viewer. The charitable purpose is absolutely fantastic but that over-familiarity bit where the bloke goes ‘You’re on mute Rashy’ makes me squirm. Check it out…
I almost forgot to mention the other thing that really got my goat up with the Minister for Health’s pronouncements this week. Basically we all wanted his answers to two key questions:
- when will the NHS staff in all positions of the service get their essential personal protective equipment?
- when will we have sufficient stocks of testing equipment available firstly to carry out essential tests on all NHS staff and then on the general public to meet and if possible exceed the target of 100,000 per day?
and as I’ve made clear in the earlier posting he couldn’t give any clear reassurances on either. But to deflect attention he then proceeded to play to the public gallery and vilified footballers for not accepting substantial pay cuts at this difficult time, when many people are being laid off etc. It’s such an easy target and I thought it was a really cheap shot.
So here’s an image of the newly-restored to health, Minister for Health, Matt Hancock leading yesterday’s Government briefing on the coronavirus situation. The daily event has become compulsory viewing in our household as we are desperate to discover whether the outbreak of cases and deaths figures are starting to recede. Sadly it’s not the case as yet. So I try and take some reassurance from the spokespeople. Boris was slow to act at first but he’s actually been growing on us a little until he got isolated with the symptoms. The health officials are a little starchy as you’d imagine so for confidence I’ve been examining the Cabinet understudies to see who’s plausible as a PM in waiting, just in case Bojo doesn’t make it.