richard gere in bizarre ad

I’m not sure you’ll never see this ad outside Italy because I don’t think the Fiat giant markets the Lancia brand beyond this fair land (because they are so ugly). Anyway they’ve brought out a new Delta model which actually isn’t bad looking if you ignore the front view. To help launch it they’re recruited the acting talents of no less than Richard Gere. This must be a car aimed solely at women, although it doesn’t look like a typical Clio-esque sort of thing (if that sounded sexist I apologise but you know what I mean), because I do not know a single man who would find odd-ball Richard plausible as a car enthusiast. He’s hardly Top Gere is he? Continue reading