Trying too hard to Take That

Another posting about tv – this ones all about Suzuki cars’ newest marketing partnership. They have a long-standing sponsorship association with ITV Saturday night entertainment programmes or, put more simply, shows featuring the ubiquitous Ant & Dec. And to back it up they formed an advertising link up with the duo themselves showing them driving around in their cars meeting fans etc for use as break bumper ads around the lads’ shows. I always thought that was pretty lazy thinking. Why target the same audience twice? But all that changed when Ant only went and crashed his actual car (not a Suzuki) whilst pissed and his addictions became public knowledge. Hence a year out of the public eye recovering at the Priory, which kind of created an Ant-sized hole in the Suzuki partnership strategy.

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Clothes Show and birmingham

I had a really good day today up at the NEC to see the Clothes Show with our clients Haymarket Publishing who put the whole event together. It’s a total girl’s day out to be frank but hey, even I enjoyed the experience. The main catwalk show is just brilliant. A very clever mix of models and dancers who put on a great performance. I know the 99.2% female audience were rooting for the great looking fellahs on the runway but 3 grizzled old male gits were smitten by the truly beautiful girls and Caprice’s lingerie collection was more than alright…

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