Well dear readers for the first time in a very long time I thought I’d do a posting not linked to a single theme but just a series of random thoughts zapping around in my mind at the moment. Each of these could be the subject of a separate posting but I thought I’d just shorthand it for fun.
Well it’s ages since I did a posting on a really laughable tv ad but I’ve found one for you dear readers. It’s for Renault’s new electric car range, specifically the Renault Zoe. Now it’s a very nicely produced ad and the background music is spot on, whilst the characters are believable and the creative idea of showing things which ought to be electric being powered by little combustion engines puffing out exhaust smoke, is simply brilliant. So what’s my problem with the ad? Well it’s the female voice-over and she has just about the most ridiculous French accent I’ve ever heard. Like a refugee from ‘Allo ‘Allo. Have a listen (or as we say in Franglais avoir une ecoute)….
See what I mean? It’s the best laugh I’ve had since scouser Joey Barton started speaking English with a faux French accent whilst playing for Marseille and that Yorkshire dipshtick Shteve McLaren adopted a Dutch accent in hish tv interviewsch whilst managing Twente. As they say in Peckham, Bonnet de douche my old son…
I’ve written in the past about the use of celebrities in tv ads and admitted that we did the same thing at Cellnet, which became O2, in using Joan Collins and John Cleese in two really great ads…and Nigel Mansell and Brian Clough in some pretty wooden ones. I was also in the marketing team at BT, though well-removed from the decision-making process, when it was agreed to use S Club 7 to front their use-the-phone-more ads. I still shudder at the memory whilst Bob Hoskins is probably still spinning in his grave. It would have been good to walk…away from that deal. Continue reading
I have been accused of being a bit of a professional northern, wearing my up north cloak when it suits, then reverting to urbane London-lifer/Italian medallion man the rest of the time. Well isn’t that what we all do if truth be told ie fit in as seemlessly as possible into your surroundings? It’s not like I bang on about how wonderful life is in Barnsley like Michael Parkinson or talk faux scouse like Cilla Black whilst both have spent the last 40 years living in leafy Surrey. I’m the first person to sing the praises of a place but also to point out its idiosyncracies and downsides. Look at my last posting if you want proof!